Volume 2
- Number 2 (2009)
Volume 3
- Number 1 (2010)
- Number 2 (2010)
Volume 4
- Number 1 (2011)
- Number 2 (2011)
Volume 5
- Number 1 (2012)
- Number 2 (2012)
Volume 6
- 2013
Volume 7
Volume 8
- Number 1 (2015)
- Number 2 (2015)

CALL FOR PAPERS YEAR 2017

IMPORTANT DATES:
Submission Due Date: May 12, 2017
Notification to Authors: May 31, 2017
Journal Publication: July 15, 2017 onwards


EDITORIAL BOARD

Journal of Engineering & Technological Advances
Chief Editor:
Dr. Chia Chee Ming
Deputy Chief Editor:
Dr. Leelavathi Rajamanickam
Editors:
Prof. Omar Munir
Dr. Yap Pow Seng
Pn. Salmaliza Salleh
Mr. Chen Woon Choong
Ms. Kate Lam Woon Yee
 
Asia Pacific Journal of Health Sciences Research
Chief Editor:
Dr Neeraj Malhotra
Deputy Chief Editor:
Prof. Dr. Jamaludin Zainol
Editors:
Datuk Dr Khairiyah Abd Muttalib
Prof. Dr Nyan HL
Assoc. Prof. Tey Kim Kuan
Assoc. Prof. Ong Bee Leng
 
Asia Pacific Journal of Business, Humanities & Education
Chief Editor:
Dr. Mahiswaran Selvanathan
Deputy Chief Editor:
Assoc. Prof. Dr. Stanley Yap
Editors:
Assoc. Prof. Dr. Firdaus Low Abdullah
Dr. Mahadevan Supramaniam
Dr. Chong Wei Ying
Dr. Ramachandran Ponnan
 
 
PORTRAYAL OF SMOKING BEHAVIOUR IN THE MEDIA: A CASE STUDY OF MALAYSIAN FILMS
Author : Allison Chia-Ping Poh, Sue Riaty Mohd Yusoff, Wei-Yenn Ung
Formats available : Flipbook (English)
You have : FREE Access
 
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Abstract
The paper analyses the portrayal of smoking in 20 Malaysian films. As suggested by previous studies, an analytic approach was used to record and analyse occurrences of actual and implied smoking behaviours in a list of selected films. Findings indicate that, despite the ban on tobacco products in the local advertisement media, smoking is highly prevalent in local films aimed especially at young viewers. Other elements of smoking behaviours including the presence of cigarettes and other smoking paraphernalia, the smoker characteristics, the location and social context of an event, and the verbal and nonverbal tobacco messages are also discussed. The occurrence of smoking episodes in each interval was recorded on a coding sheet. We recorded both actual and implied smoking behaviour (e.g., holding or smoking a lit or unlit tobacco product); the presence of cigarettes or other smoking paraphernalia (e.g., cigars, matches, and ashtrays); and environmental messages, including "no smoking" signs, tobacco advertising, and tobacco merchandise. Additionally, we noted smoker characteristics (e.g., gender; whether lead, supporting, or other character); location (i.e., outdoors or in a bar, restaurant, home, or car); the social context of the event (i.e., smoking alone or with others and whether consideration was shown to non-smokers). We also noted verbal and nonverbal tobacco messages (i.e., positive or negative consequences of smoking behaviour and discussion about tobacco products, including positive, negative, or mixed reference to tobacco use).
 
Authors(s) Affiliations
American Degree Program, SEGi University, Selangor, Malaysia; School of Communication Studies, SEGi University, Selangor, Malaysia.