Volume 2
- Number 2 (2009)
Volume 3
- Number 1 (2010)
- Number 2 (2010)
Volume 4
- Number 1 (2011)
- Number 2 (2011)
Volume 5
- Number 1 (2012)
- Number 2 (2012)
Volume 6
- 2013
Volume 7
Volume 8
- Number 1 (2015)
- Number 2 (2015)

CALL FOR PAPERS YEAR 2017

IMPORTANT DATES:
Submission Due Date: May 12, 2017
Notification to Authors: May 31, 2017
Journal Publication: July 15, 2017 onwards


EDITORIAL BOARD

Journal of Engineering & Technological Advances
Chief Editor:
Dr. Chia Chee Ming
Deputy Chief Editor:
Dr. Leelavathi Rajamanickam
Editors:
Prof. Omar Munir
Dr. Yap Pow Seng
Pn. Salmaliza Salleh
Mr. Chen Woon Choong
Ms. Kate Lam Woon Yee
 
Asia Pacific Journal of Health Sciences Research
Chief Editor:
Dr Neeraj Malhotra
Deputy Chief Editor:
Prof. Dr. Jamaludin Zainol
Editors:
Datuk Dr Khairiyah Abd Muttalib
Prof. Dr Nyan HL
Assoc. Prof. Tey Kim Kuan
Assoc. Prof. Ong Bee Leng
 
Asia Pacific Journal of Business, Humanities & Education
Chief Editor:
Dr. Mahiswaran Selvanathan
Deputy Chief Editor:
Assoc. Prof. Dr. Stanley Yap
Editors:
Assoc. Prof. Dr. Firdaus Low Abdullah
Dr. Mahadevan Supramaniam
Dr. Chong Wei Ying
Dr. Ramachandran Ponnan
 
 
JOM MAMAK! EXAMINING THE ROLE OF SOCIOCULTURAL AND TECHNOLOGICAL DETERMINANTS IN A LOCAL POP-CULTURE PHENOMENON
Author : Zarina Zawawi, Faisal Ibrahim
Formats available : Flipbook (English)
You have : FREE Access
 
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Abstract
Mamak-culture has become an observable indication of ethnic salience, pluralism, and business acumen in Malaysia, particularly in the Peninsula. Unfortunately there is a dearth of literature on the roles of technological and sociocultural determinants that have moved this pop-culture. Guided by the prevailing themes within both determinisms, several in-group members' of the pop culture were observed and selected media articles were analysed. The findings suggest several emerging themes that can be used for further studies pertaining to the technological and sociocultural determinisms. Some unique features of the Mamak-culture are also discussed.
 
Authors(s) Affiliations
School of Communication Studies, SEGi University, Selangor, Malaysia.