Volume 2
- Number 2 (2009)
Volume 3
- Number 1 (2010)
- Number 2 (2010)
Volume 4
- Number 1 (2011)
- Number 2 (2011)
Volume 5
- Number 1 (2012)
- Number 2 (2012)
Volume 6
- 2013
Volume 7
Volume 8
- Number 1 (2015)
- Number 2 (2015)

CALL FOR PAPERS YEAR 2017

IMPORTANT DATES:
Submission Due Date: May 12, 2017
Notification to Authors: May 31, 2017
Journal Publication: July 15, 2017 onwards


EDITORIAL BOARD

Journal of Engineering & Technological Advances
Chief Editor:
Dr. Chia Chee Ming
Deputy Chief Editor:
Dr. Leelavathi Rajamanickam
Editors:
Prof. Omar Munir
Dr. Yap Pow Seng
Pn. Salmaliza Salleh
Mr. Chen Woon Choong
Ms. Kate Lam Woon Yee
 
Asia Pacific Journal of Health Sciences Research
Chief Editor:
Dr Neeraj Malhotra
Deputy Chief Editor:
Prof. Dr. Jamaludin Zainol
Editors:
Datuk Dr Khairiyah Abd Muttalib
Prof. Dr Nyan HL
Assoc. Prof. Tey Kim Kuan
Assoc. Prof. Ong Bee Leng
 
Asia Pacific Journal of Business, Humanities & Education
Chief Editor:
Dr. Mahiswaran Selvanathan
Deputy Chief Editor:
Assoc. Prof. Dr. Stanley Yap
Editors:
Assoc. Prof. Dr. Firdaus Low Abdullah
Dr. Mahadevan Supramaniam
Dr. Chong Wei Ying
Dr. Ramachandran Ponnan
 
 
MEASURING INTER-ETHNIC ACCOMODATION: ARE COMMUNICATOR STYLE CONSTRUCTS ADEQUATE?
Author : Faisal Ibrahim, Abdul Mu'ati @ Zamri Ahmad, Ezhar Tamam & Jusang Bolong
Formats available : Flipbook (English)
You have : FREE Access
 
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Abstract
This paper attempts to analyse the possibility of measuring interethnic accommodation strategies between the Malaysian Chinese and Malays using Norton's communicator-style constructs. Focus is directed towards the communicative habits and cultural perspectives of both ethnic groups, the basic tenets of the Communication Accommodation Theory and the constructs of communicator styles. With the colour of ethnic history in the country and the assumptions of the theory there are reasons to believe that accommodation strategies adopted by the Malaysian Chinese and Malays are driven by the chronicles of history and cultural perspectives. Although the communicator style constructs are generally used to measure styles at individual level and accommodation strategies have been measured in various ways, this paper found that there is a strong reason to explore the use of the constructs to measure interethnic accommodation strategies.
 
Authors(s) Affiliations
SEGi University College