Volume 2
- Number 2 (2009)
Volume 3
- Number 1 (2010)
- Number 2 (2010)
Volume 4
- Number 1 (2011)
- Number 2 (2011)
Volume 5
- Number 1 (2012)
- Number 2 (2012)
Volume 6
- 2013
Volume 7
Volume 8
- Number 1 (2015)
- Number 2 (2015)

CALL FOR PAPERS YEAR 2017

IMPORTANT DATES:
Submission Due Date: May 12, 2017
Notification to Authors: May 31, 2017
Journal Publication: July 15, 2017 onwards


EDITORIAL BOARD

Journal of Engineering & Technological Advances
Chief Editor:
Dr. Chia Chee Ming
Deputy Chief Editor:
Dr. Leelavathi Rajamanickam
Editors:
Prof. Omar Munir
Dr. Yap Pow Seng
Pn. Salmaliza Salleh
Mr. Chen Woon Choong
Ms. Kate Lam Woon Yee
 
Asia Pacific Journal of Health Sciences Research
Chief Editor:
Dr Neeraj Malhotra
Deputy Chief Editor:
Prof. Dr. Jamaludin Zainol
Editors:
Datuk Dr Khairiyah Abd Muttalib
Prof. Dr Nyan HL
Assoc. Prof. Tey Kim Kuan
Assoc. Prof. Ong Bee Leng
 
Asia Pacific Journal of Business, Humanities & Education
Chief Editor:
Dr. Mahiswaran Selvanathan
Deputy Chief Editor:
Assoc. Prof. Dr. Stanley Yap
Editors:
Assoc. Prof. Dr. Firdaus Low Abdullah
Dr. Mahadevan Supramaniam
Dr. Chong Wei Ying
Dr. Ramachandran Ponnan
 
 
ARE THE MALAYS REALLY FRIENDLY? CONTESTING NORTON'S CONSTRUCT OF A FRIENDLY COMMUNICATOR
Author : Faisal Ibrahim, Abdul Mua'ti @ Zamri Ahmad, Ezhar Tamam, Jusang Bolong
Formats available : Flipbook (English)
You have : FREE Access
 
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Abstract
This paper discusses the prevalence of the friendly-Malay notion that is based on Norton's communicator style measurement (CSM) and seeks to contest the constructs used to measure friendly style from the Malay cultural perspectives. The data were collected in a field experiment where 21 pairs of the MalayChinese participants were individually asked to fill out a set of five 40-item questionnaire. The descriptive statistics and Pearson-Moment correlation test were used and the bases for contesting Norton's construct of a friendly style are discussed.
 
Authors(s) Affiliations
SEGi University College, Kota Damansara, Malaysia; Universiti Putra Malaysia, Serdang, Malaysia.