Volume 2
- Number 2 (2009)
Volume 3
- Number 1 (2010)
- Number 2 (2010)
Volume 4
- Number 1 (2011)
- Number 2 (2011)
Volume 5
- Number 1 (2012)
- Number 2 (2012)
Volume 6
- 2013
Volume 7
Volume 8
- Number 1 (2015)
- Number 2 (2015)

CALL FOR PAPERS YEAR 2017

IMPORTANT DATES:
Submission Due Date: May 12, 2017
Notification to Authors: May 31, 2017
Journal Publication: July 15, 2017 onwards


EDITORIAL BOARD

Journal of Engineering & Technological Advances
Chief Editor:
Dr. Chia Chee Ming
Deputy Chief Editor:
Dr. Leelavathi Rajamanickam
Editors:
Prof. Omar Munir
Dr. Yap Pow Seng
Pn. Salmaliza Salleh
Mr. Chen Woon Choong
Ms. Kate Lam Woon Yee
 
Asia Pacific Journal of Health Sciences Research
Chief Editor:
Dr Neeraj Malhotra
Deputy Chief Editor:
Prof. Dr. Jamaludin Zainol
Editors:
Datuk Dr Khairiyah Abd Muttalib
Prof. Dr Nyan HL
Assoc. Prof. Tey Kim Kuan
Assoc. Prof. Ong Bee Leng
 
Asia Pacific Journal of Business, Humanities & Education
Chief Editor:
Dr. Mahiswaran Selvanathan
Deputy Chief Editor:
Assoc. Prof. Dr. Stanley Yap
Editors:
Assoc. Prof. Dr. Firdaus Low Abdullah
Dr. Mahadevan Supramaniam
Dr. Chong Wei Ying
Dr. Ramachandran Ponnan
 
 
TRAVEL AGENCY STRATEGIES FOR MANAGING THE CURRENT DYNAMIC ENVIRONMENT
Author : Ibrahim Abdul-Hamid
Formats available : Flipbook (English)
You have : FREE Access
 
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Read Article Online Download PDF
 
Abstract
Over the last five years, the travel industry has experienced considerable changes. During the deregulation of the airlines industry, travel agents faced a more competitive and dynamic environment caused by the loss of control of airline ticket sales. The zero commission policy adopted by major airlines had reduced revenues for the travel agents. Creative strategies were initiated for the travel agents to survive. The national tourism promotional campaigns to attract tourists into the country only affected certain segments of the travel industry. Eticketing had further eroded the roles of the travel agents. Operating costs increased with insurance coverage and IATA's requirements. The energy price hikes indirectly affected the livelihood of the travel agents. This paper gives particular attention to the travel agent as a primary intermediary of travel related product. Of particular interest is the agent's experience of zero commission, insurance coverage, e-ticketing and changes of travel preferences.
 
Authors(s) Affiliations
College of Arts and Sciences, Universiti Utara Malaysia, Kedah, Malaysia.