Volume 2
- Number 2 (2009)
Volume 3
- Number 1 (2010)
- Number 2 (2010)
Volume 4
- Number 1 (2011)
- Number 2 (2011)
Volume 5
- Number 1 (2012)
- Number 2 (2012)
Volume 6
- 2013
Volume 7
Volume 8
- Number 1 (2015)
- Number 2 (2015)

CALL FOR PAPERS YEAR 2017

IMPORTANT DATES:
Submission Due Date: May 12, 2017
Notification to Authors: May 31, 2017
Journal Publication: July 15, 2017 onwards


EDITORIAL BOARD

Journal of Engineering & Technological Advances
Chief Editor:
Dr. Chia Chee Ming
Deputy Chief Editor:
Dr. Leelavathi Rajamanickam
Editors:
Prof. Omar Munir
Dr. Yap Pow Seng
Pn. Salmaliza Salleh
Mr. Chen Woon Choong
Ms. Kate Lam Woon Yee
 
Asia Pacific Journal of Health Sciences Research
Chief Editor:
Dr Neeraj Malhotra
Deputy Chief Editor:
Prof. Dr. Jamaludin Zainol
Editors:
Datuk Dr Khairiyah Abd Muttalib
Prof. Dr Nyan HL
Assoc. Prof. Tey Kim Kuan
Assoc. Prof. Ong Bee Leng
 
Asia Pacific Journal of Business, Humanities & Education
Chief Editor:
Dr. Mahiswaran Selvanathan
Deputy Chief Editor:
Assoc. Prof. Dr. Stanley Yap
Editors:
Assoc. Prof. Dr. Firdaus Low Abdullah
Dr. Mahadevan Supramaniam
Dr. Chong Wei Ying
Dr. Ramachandran Ponnan
 
 
THE INFLUENCE OF PERSONAL VALUES ON SALES PROMOTION TECHNIQUES FOR CONVENIENCE PRODUCTS
Author : Jee Teck Weng, Ernest Cyril De Run
Formats available : Flipbook (English)
You have : FREE Access
 
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Abstract
This study aimed to identify the impact of personal value and preferences of sales promotion tools by Malaysia consumers towards consumers purchase satisfaction and behavioral intention. It was done through the evaluation of purchasing convenience product (e.g. soap). The sample of study consists of randomly selected respondents from Malaysia. The results of the research show that sales promotion techniques preferences do have an impact towards consumers purchase satisfaction and behavioral intention. However, consumer personal value evaluation does not literally influence their preferences when purchasing convenience product. Hence, the study itself provides a prior understanding of the personal value and preferences of sales promotion techniques among Malaysia consumers hence will be forwarded to a more detail study in this nature. The discussion, implication and limitation are discussed in the following paper.
 
Authors(s) Affiliations
SEGi College Sarawak, Universiti Malaysia Sarawak