Volume 2
- Number 2 (2009)
Volume 3
- Number 1 (2010)
- Number 2 (2010)
Volume 4
- Number 1 (2011)
- Number 2 (2011)
Volume 5
- Number 1 (2012)
- Number 2 (2012)
Volume 6
- 2013
Volume 7
Volume 8
- Number 1 (2015)
- Number 2 (2015)

CALL FOR PAPERS YEAR 2017

IMPORTANT DATES:
Submission Due Date: May 12, 2017
Notification to Authors: May 31, 2017
Journal Publication: July 15, 2017 onwards


EDITORIAL BOARD

Journal of Engineering & Technological Advances
Chief Editor:
Dr. Chia Chee Ming
Deputy Chief Editor:
Dr. Leelavathi Rajamanickam
Editors:
Prof. Omar Munir
Dr. Yap Pow Seng
Pn. Salmaliza Salleh
Mr. Chen Woon Choong
Ms. Kate Lam Woon Yee
 
Asia Pacific Journal of Health Sciences Research
Chief Editor:
Dr Neeraj Malhotra
Deputy Chief Editor:
Prof. Dr. Jamaludin Zainol
Editors:
Datuk Dr Khairiyah Abd Muttalib
Prof. Dr Nyan HL
Assoc. Prof. Tey Kim Kuan
Assoc. Prof. Ong Bee Leng
 
Asia Pacific Journal of Business, Humanities & Education
Chief Editor:
Dr. Mahiswaran Selvanathan
Deputy Chief Editor:
Assoc. Prof. Dr. Stanley Yap
Editors:
Assoc. Prof. Dr. Firdaus Low Abdullah
Dr. Mahadevan Supramaniam
Dr. Chong Wei Ying
Dr. Ramachandran Ponnan
 
 
DISTINCTIVE CREATIVITY ENDEAVOUR MODEL FOR CREATIVE THINKING: AN EXPANSION OF OSBORN-PARNES CREATIVE PROBLEM SOLVING APPROACH
Author : Steven Baptist
Formats available : Flipbook (English)
You have : FREE Access
 
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Abstract
The research was borne from the notion that for creativity to flourish within a work environment that is constantly faced with pressure to perform and meet the challenges of the highly competitive business environment, employees need to be equipped with the necessary knowledge and skills to solve problems effectively as well as creatively as opposed to freedom from pressure. The need for acquiring skills pertaining to pressure threshold realisation as well as creative inspiration is necessary to access one's preconscious level where active creativity lies. Many of the Creative Problem Solving (CPS) models seem not to take these two highly crucial elements into consideration and the Distinctive Creativity Endeavour (DCE) Model proposes an alternative. A comprehensive model was developed by enhancing upon the much acclaimed Osborn-Parnes CPS approach by incorporating those two new elements into the model and subsequently testing the model via an experimental approach. The Creativity Index (CI) scores revealed that the DCE test group was most effective in bringing about overall creativity with an approximate of 48% increase after exposure to the principles of the DCE Model. When the two additional elements of pressure threshold realisation and creative inspiration were introduced separately via the CPS + Pressure Threshold Realisation (CPSP) and CPS + Inspiration (CPSI) programs respectively, the percentage increase was only about 15% each. Combining results of the two programs where the two factors are independent in each of the program it amounts to only 30% which is lower compared to having both factors combined together as with the DCE program. As such, we can conclude that there is a cumulative effect when both those elements are present together.
 
Authors(s) Affiliations
SEGi College Kuala Lumpur